Susie's Delicatessen

Designed to emphasize the bright and cheerful brand, this website invites visitors in with a playful color palette and a feeling of genuine hospitality.

Background

Susie’s began as a pop-up in Richmond, Virginia, building a strong social media presence through Instagram as its primary channel for promotion and communication. Susie’s follower count was growing, lines were forming, and sales were increasing. The pop-up was ready to find a permanent space to call home.

Problem

Susie's had the social media following, but with the opening of a brick-and-mortar, they needed a digital space that was accessible to everyone. By relying on word of mouth to reach people who didn't have an Instagram account, their reach could only go so far. They needed a space to house essential information, streamline online ordering, and reflect the the vibe of this beloved local spot.

Solution

A website that delivers an accessible and delightful experience with simple user flows for ease of navigation, a clear call-to-action for placing orders online, and a strong connection to Susie’s brand and values.